Discovery Channel is using “Shark Week,” the annual ratings-and-publicity bonanza that begins again on Sunday, to introduce viewers to updated branding.
The cable channel, known for its nonfiction documentaries as well as reality series like “MythBusters” and “Deadliest Catch,” wants to become more character-driven and less identified with documentaries and disembodied voiceovers, executives said.
Not that anyone at the network cares, or that they’ll miss me, but when Mythbusters is done, I’ll have absolutely no reason at all to watch the network formerly known as Discovery.
What a shame, and what a waste. This network was so valuable to educators and families, and now it will be just another bunch of disposable, stupid, meaningless, vapid “reality” shows.
Nailed it Mr. Wheaton.